Do you have a great writing skill and want to turn this skill into a profession? Wondering what are the requirements for a content to impress customers? In order to be called as a content writer, framing new and complex words into sentences with meaning is not sufficient; there is a lot more it. Few simple tips are here:
First information, the most important information:
It is essential to create curiosity for your readers, at the same time important information should be shared within the first few sentences. Dragging the article with words by delaying the information will kill reader’s interest. Stay focused while framing and creating the layout for each sub-headings. Don’t confuse readers with excessive and redundant information.
Be creative and not clever:
The information should be clear, crisp and precise. Along with this, the tone in which message should be communicated has to be considered. Some need informational and professional tone, while some should be of interactive form. Frame words creatively and as per the requirement. Do not deviate at any point from customers’ requirements.
Write for scanners:
Research has proved that most people just scan through the contents; rarely few put an effort the ready word-by-word. Thus it is essential to highlight important words and sentences. Sub-headings and bulleting in the articles will be of great help for scanners. Image captions and the first paragraph are given more importance. Thus article writing services ensure these features are incorporated in the article.
Use familiar words:
All freelance writing should be in simple and familiar words. An informative and simply worded content will be valued by customers instead of long and complex worded ones. Care-words should be used as people will feel more personalized and connected to the contents. While web content writing, it is important to consider lazy people in mind, they will not take much effort to find meaning for your wordings and will move on to better-worded articles.
Make it stress-free for seekers to find articles:
To make searching easy for customers, writing for Search Engine Optimization (SEO) is essential. Answer potential questions, highlight important words (keywords) by highlights, CAPS, italics or bold text, include relevant website pages related to the topic. Also give statistics and evidence wherever possible in the content to make it informative.
To summarize if the positioning is right along with all the above-mentioned tips its quiet easier to be notable on the web. Clear message helps create persuasive web contents. Treat article writing as advertisement and try to get your message across to customers quickly and always end with a call-to-action. Always keep in mind two questions- are your customers able to find articles quickly? Does it offer what they are looking for?